RUN FOR YOUR LIFE
Back in the ’60s, the New York Road Runners Club was just a small group of men who ran on the streets of the Bronx. It took one eccentric first-generation Jewish immigrant from Transylvania to turn the NYRR into the largest organization of its kind in the world. Fred Lebow (the erstwhile Fischl Lebowitz) brought the runners to Central Park, where the first New York City Marathon was held in 1970. By the next year New York had two-thirds more runners than the Boston Marathon. But that was just the start for Lebow. Before “event marketing,” when corporate sponsorship was in its infancy, Lebow was cutting deals, getting Playboy bunnies to race in the first women’s mini-marathon, and helping to feed the growing popularity of running as a social activity. But it was the 26-mile, five-borough marathon, first held in 1976 during the city’s financial crisis, that cemented Lebow’s legacy. With a flair for showmanship, Lebow leveraged every opportunity, even the 1980 transit strike, to promote the benefits of running. He also faced scandals, including the Rosie Ruiz incident and revelations that he had paid athletes under the table. With New York City Marathon winners Bill Rodgers, Alberto Salazar, and Grete Waitz on hand, as well as many of Lebow’s former colleagues, filmmaker Judd Ehrlich takes an affectionate look at a New York hero who inspired runners worldwide to go the distance. Fred Lebow’s story is the story of the New York Marathon, a scrappy race around Central Park that evolved into a five-borough event that attracts thousands of runners from around the world.
RUN FOR YOUR LIFE premiered at the 2008 Tribeca Film Festival and was nominated for a 2010 Emmy Award for Outstanding Achievement Documentary.